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A Breath-Taking Architectural Vision

Kuwait City is fast becoming an epicenter for contemporary architecture – and the forthcoming Exhibition Hall, designed by esteemed architect Rem Koolhaas of OMA, is set to propel architecture in the capital firmly onto the world stage.

Not only bolstering Kuwait City’s standing as a modern center for culture and creativity – the forthcoming Exhibition Hall is a project that promises to reinvent the contemporary retail experience entirely.

An audacious vision, Koolhaas’ concept pays homage to the labyrinthine layouts of the traditional souk, whilst ripping apart the rulebook authored by today’s homogenous shopping malls. Divided by partitions, and with openings onto a series of galleries, customers will be able to move fluidly through light-filled spaces – browsing a diverse assortment of products and collections seamlessly.

A dynamic and stimulating environment will be created with an exacting mix of curated stores and luxury brand boutiques – further enhanced by a changing cultural calendar of exhibitions and events.

A stage for players of international repute, the Exhibition Hall will also support a host of promising homegrown talents in the fields of fashion, art and design. It’s all part of an inspired vision: to establish a contemporary public forum that reignites the long-standing connections between culture and commerce in the capital.

The 9,400m2 Exhibition Hall is sure to become a destination draw – not only for its revolutionary designs and world-class luxury shopping experience, but also as an outstanding example of the region’s flourishing creativity.

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